Process

My approach is pragmatic, and my process will adapt depending on the product objective and team framework.

Communication is key.

For product design I use a version of Design Thinking: researching the user and product context, designing visuals and prototypes to test ideas, and iterating on the design.

Design Values

Collaboration

I like to work in an effective team, where we all learn from each other. I’m excited to see what we can do together.

Elegance

Elegance = clarity + beauty. Like the perfect mathematical formula, an elegant design solves the problem without fluff.

Elegance = clarity + beauty. Like the perfect mathematical formula, an elegant design solves the problem without fluff.

Growth Mindset

Tomorrow, I will be more intelligent and better at this challenge. Thank you for your constructive feedback and inspiration.

Creativity

I have spent my life developing creative skills, applying a playful, experimental approach that has enabled me to flex into different roles and fields.

I’ve started writing about my design practice.

© FNJDesignLab, 2025

© FNJDesignLab, 2025

© FNJDesignLab, 2025